Individual "polaroids" created for the three different label designs.
16 oz. aluminum bottles. Labels printed directly on the aluminum.
Cardboard 4-pack cases
Additional applications: In-store barrel cooler, movie-style poster advertisements
Mountain Dew Packaging Design
I chose to make this design a way for the customers to have a chance to create their own art and submit it for a chance to have it on the labels; the photos that I created for the project are just examples of what potential contest participants might contribute.
I created a new bottle design for this project with the intent that these would be a limited edition product. Ideally, they would be sold or given away at events like concerts, festivals, or movie premieres–places where people are socializing and having fun with their friends.
The posters I created would be displayed in a movie theater as advertisements,. There, the concessions stand would have the barrel coolers there to sell the products as well.